When your journey begins thousands of miles away, you tend to seek the right balance between taking in all that you've seen on your way and your own homegrown style. I’m Farid, an Indian-born Amsterdam-based Design Director with a unique perspective on solving problems with creativity and purpose.

One of the key pitstops on my journey was ︎︎︎All India Permit, an organisation I founded to promote and preserve truck art in India. Google, Apple, Vans and Levi’s came on board and collaborated with me to take this quickly-fading art form to new audiences. Check out my latest chat with ︎︎︎Numéro about this incredible art form.